Mobile App Development

In the mid 90's a new form of communication was slowly gaining the attention of companies around the globe. The internet, or the world wide web as it was more commonly known, was set to change the way companies did business forever.

Today it is a must for any company, big or small, to have a web presence and Waxworks Creative was there from the beginning, helping companies communicate their message effectively just as we continue to do so today.

Now, once again, there is a new communication tool that companies must utilize to reach their customers. Mobile Apps have become key to growing your business. As mobile device growth continues to skyrocket, so to will the importance of mobile apps.

Waxworks Creative has the expertise and the experience to help you create Mobile Apps that inform, educate and entertain. No matter the platform, iOS, Android, Blackberry, or Windows Mobile, Waxworks will create a Mobile App that will impress your audience and grow your business.

What is a Mobile App?

Mobile Apps or simply Apps, are applications written to run on Mobile Devices such as smart phones and tablets. These Apps are usually tailored to a specific task, keeping the application size small and making the applications easy to use.

Mobile Apps are prevalent among many different devices and platforms including, iPhones and iPads, Android Phones and Tablets, Blackberry's and Playbooks, and Windows Mobile phones.

Each device and platform present there own strengths and weaknesses, generally however Mobile Apps can be split into two categories, Web Apps and Native Apps.

Web Apps Vs. Native Apps

Web Apps can be written to run from a web browser delivered via the internet. These applications use server-side and/or client-side code to provide an application-like experience. Development costs are usually lower and the program can be deployed much faster.

Native Apps are installed locally to the devices storage and run utilizing the devices OS environment. The benefit here is that a Native App can usually gain access to system resources (camera, etc.) that is not possible through Web Apps. They are also optimized to run better as they by pass the requirements a browser makes on the system as it interprets the application. Native apps usually have higher development costs as they can utilize more features of the device. Deploying a Native App can also take longer depending on the platform.

Native App Distribution

Distribution is different from platform to platform. Apple iOS devices (iPhones, iPads) for example utilize the Apple run App Store. In this case, apps are submitted to Apple for approval, following a strict set of guidelines. Once approved the app is added to the App Store for a massive audience to see and download.

Android devices (smart phones, tablets) utilize Google Play (formely Android Market) in much the same why as Apple's App Store. Though perhaps the approval process is a little more forgiving. Once approved the app is added to the Google Play Store for consumers to download. Android apps do provide you with another option however, you can distribute the app directly to users via a web link. This by passes the approval process altogether, and although the large audience on Google Play might miss it, you can deploy the software directly to your audience quickly.

Both Blackberry and Windows Mobile utilize a system very similar to Android, albeit on a smaller scale.