Print Media & Support Material can be the difference between an Impactful presention or a lack luster sales pitch.
Print Media is very important. It's not surprising that most small to medium size businesses have little to no support material what so ever. Lack luster logos are also very common. Why should this concern a business owner? It all comes down to the first impression.
A well marketed company with proper branding and support material will always beat out their competitors regardless of the capabilities each may have to offer. Why? The reason is simple. If you come across as a professional company, you are a professional company.
Take this into account. When your business is looking to hire staff, what are the most important things to consider?
- A Proper Resume
- Years of Experience
- How They Present Themselves
During the interview process, a job seeker may have all you're looking in an employee. They then show up to the interview in torn jeans and a t-shirt. In most cases, this person will now be overlooked. That first impression is crucial.
Logo Creation with a long lasting Impression
Get started on the right track. A quality designed logo should be your first concern. Everything from color, style, and brand targeting is fleshed out at the logo development stage. These are all very important factors for the longevity of a great branding strategy. Remember, your logo will be present on all subsequent material including:
- Business Cards
- Yellow Pages
- The list goes on…
Now take a look around. What makes a strong logo? As well, it's important to note what makes a weak one. Waxworks has come across dozens of poorly conceived logos. With problems ranging from wrong font choices, bad colors, dreadful icons and undesirable layouts. These types of logos do nothing to instill professionalism in a company, and worse they may actually turn people away from doing business with you.
Check out the video of one of our interactive print projects.